Awareness Campaigns
Public health information that is accurate, proportionate and actually actionable.
Awareness that leads somewhere
Health awareness campaigns fail in two predictable ways. They overstate risk, which produces alarm and, once people notice the overstatement, lasting distrust. Or they raise concern without offering an action — telling people a condition is serious while giving them nowhere to go.
We design campaigns to avoid both. Information is proportionate to the evidence, including where evidence is uncertain. And every campaign is tied to something the audience can actually do: a screening programme they can attend, a service they can reach, a symptom worth acting on.
How we design campaign material
Conditions every piece of public information from the Center should meet.
- Claims are supported by evidence, and uncertainty is acknowledged
- Risk is presented proportionately, without exaggeration for effect
- Language is plain and free of unnecessary technical terms
- Material is accessible to audiences with limited literacy
- Every campaign offers a concrete action a person can take
- Actions offered are genuinely available and affordable to that audience
- Material is developed with local partners rather than imposed
- Messaging avoids stigmatising any condition or group
Subjects campaigns address
Early detection
Prevention
What testing involves
Where to go
Understanding results
Countering misinformation
Campaign materials will be published here
Awareness campaign materials, including any translations and printable resources, will be published here as campaigns are developed, free to use and share.
Partner on a campaign
We welcome approaches from community organisations, clinics and public health teams interested in developing or distributing campaign material.